From Great North Legends / Tomah Sparta Speedway PR –
Tomah, WI — 8-30-2024 — Great North Legends, the nation’s #1 Legends and Bandolero dealer, is thrilled to announce its acquisition of the Tomah-Sparta Speedway, one of Wisconsin’s most storied racing venues. This purchase marks a significant milestone in the company’s expansion into the promotion and motorsports management business, and its commitment to enhancing the overall racing experience in the Midwest.
Tomah Sparta Speedway Inc., established 1964, a beloved track with a rich history in the local racing community, will undergo a series of upgrades and improvements under the new ownership. Great North Legends plans to invest heavily in modernizing the facility while preserving the unique charm that has made it a favorite among racing fans for decades.
“We are incredibly excited about the opportunity to own and operate Tomah Sparta Speedway,” said Tim and Amanda Brockhouse, owners of Great North Legends. “This track has a special place in our hearts, and those of the drivers and fans alike, and we are committed to building on its legacy while making it a premier racing destination in the region.”
The planned improvements include updated seating, enhanced concessions, and state-of-the-art safety measures to ensure an optimal experience for both spectators and participants. Additionally, Great North Legends intends to expand the Speedway’s event offerings, introducing a new race series, family-friendly events, and community engagement activities to create a more inclusive and exciting atmosphere for everyone.
Local racing enthusiasts and stakeholders have expressed their support for the acquisition, recognizing the positive impact Great North Legends is expected to bring to the community and the sport.
“Tomah Sparta Speedway has always been a central hub for racing in Wisconsin,” said Elliot Weiler, fellow racer and owner of Weiler Dairy and Central Wisconsin Legends. “We are confident that the Brockhouse’s will honor its history while bringing in fresh energy and opportunities for growth.”
Great North Legends invites the public to stay tuned for more updates and announcements about upcoming events and activities at Tomah Sparta Speedway Inc. The company looks forward to welcoming fans, old and new, to experience the excitement of racing in a revitalized and reimagined setting.
For more information, visit www.greatnorthlegends.com and www.tomahspartaspeedway.com.
About Great North Legends
Great North Legends is the premier legends and bandolero dealer in the Midwest.
They provide parts, service, setup, new cars, driver coaching and development.
We are dedicated to promoting and enhancing the racing experience across Wisconsin
and beyond, with a focus on community engagement, safety, and innovation, Great
North Legends is committed to delivering high-quality events that celebrate the
sport’s rich history and future potential.
